The service consists of financial consulting

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When answering these questions, it is worth considering how to support the sales process. Example: When the decision-making process is extended in time and lasts a very long time, - weeks, the sales campaign should focus on education and gaining contact with potential customers, i.e. on gradually further building relationships, providing information using content and convincing them to make a final decision. about the transaction. The transaction will not happen immediately. The basis here is knowing exactly what your revenue per user is and believing in the statistics. I adhere to the principle that there is no such thing as advertising space that doesn't work.

The previously mentioned example of investing in wine, known to me from personal experience, shows that it is worth educating the client and leading him by the hand until the transaction is closed. Third: the value of a visit or a specific action It is extremely important in sales campaigns to determine how much photo retouching we are willing to pay for a single share. Let us return once again to the example of investing in wine. for applications on the landing page, transactions are concluded - investments in wine each investment transaction has a value of approximately PLN with the commission due being % of this amount then the profit from entries is PLN. So let's break down the costs.



To ensure that the sales campaign does not result in losses, the cost of a single form should be no more than PLN However, no one works for free, so to achieve a margin of approximately, you should pay a maximum of PLN. for obtaining an application. To measure the profitability of your activities, you should examine each acquisition channel separately. It may happen that you have a source from which the conversion into sales will be much higher, then the amount for the form may reach up to PLN . There will also be sources of more "resistant" customers, which will reduce the value of the form, e.g. from PLN . to PLN . In a similar situation, two solutions are possible: conversion optimization or negotiating the rate with the supplier.