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Him at the very moment in which his need arises, to counter the competition. So how can we attract the user online and guide him to our physical store? In general we can say that the user expects to find updated , correct and above all accessible information quickly and easily. There are various strategies and tools useful in this case, let's see some of them. Facebook advertising campaigns.
Thanks to advertising campaigns on the Social Network it is possible to intercept the user based on their geographical position and interests, create personalized ads with offers and promotions to lead them to request an C Level Contact List appointment. Local advertising campaigns: in the same way, creating campaigns with location extensions on the brand or on more generic searches can also help to intercept the user in both of the 2 situations listed above.
This is thestrategy that we used on one of our clients, Nuvola. Local SEO: work on local positioning based on onestore locator as we developed with Stosa Cucinefor example, it is another very useful digital strategy for increasing quality - and local - organic traffic to the pages of online stores. Ergo more appointment requests. Google my business: the Google my business tab is the first information.
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