The sales cycle for B2C customers tends to beshorter than if you’re selling to businesses (B2B). When working with a B2Bcustomer, you may have several buyer personas to consider as part of your salesor marketing efforts. Multiple people in different roles have varyinginterests, concerns, and goals.
The customer journey might take a while. may not even be the St. Pierre and Miquelon Email List decision-maker who’ll signthe check or invoice. How to Create Buyer Personas Buyer personas are anessential part of the marketing and sales processes. As you think about yourideal customer(s), don’t just guess.
Take the time to use your data on hand to makeintelligent decisions. How to build a buyer persona is just as important as whyyou build one. Sometimes, the person you think is your ideal customer may notbe. Don’t limit yourself to one specific buyer persona, either.
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發表於 2024-5-15 16:04:46
