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Information architecture is experienced by users through a hierarchy of links within a site. A link hierarchy is the physical connection, or link, between pages within a given framework or architecture. This is the actual route that users take to navigate the site . Link hierarchies should support a purposefully created information architecture, ensuring that each piece of information is connected. Make sure that pages that are not connected to any other pages do not exist. *Example of general link hierarchy If you think of information architecture as a framework and link hierarchies as building blocks, you can complete the puzzle of creating a map of user touchpoints within your site. Isn't this a wonderful thing? The links that convey value to search engine bots also allow users to experience our information architecture. Since we already have the building blocks and framework in hand, there's only one requirement left to optimize the content on your site: The question is, ``What kind of navigation do users expect on the site?'' Consider information architecture and link design to improve conversions and SEO The information architecture and link hierarchy have been defined above. And our goal is to design clear funnels.
The funnel should be aligned to the buyer's journey so that users can navigate the site intuitively. To achieve this goal, the following items will help you decide when updating your content and links. Keywords Used to understand relevant topics and pages that should be linked. Intent Consider user intent when Belgium Phone Number Data designing destination decisions and information architecture. Dead Ends Avoid dead ends. Develop a clear next step in your conversion funnel, allow for consideration of other services that exist at your current funnel position, and provide a path back to previous funnel positions if necessary. Data Use it to confirm your assumptions and evaluate your funnel. 1. Keyword strategy shows typical page path Is there a way to figure out where users want to go on the site? Keyword strategy is extremely useful in understanding this, and also has the effect of clarifying the relevance of key pages. Your keyword strategy should align the most relevant content with the most relevant search queries.
The most relevant search queries are accompanied by the next most relevant queries. And for these relevant queries, the most relevant content exists. If you have the skill to leverage a vast keyword strategy, you can create a subset of relevant pages. Important points By organizing relevant keywords and assigning them to specific pages, you can naturally create an information architecture created by a subset of relevant pages. By placing links on these relevant pages, you can provide users with an intuitive and comprehensive experience. 2. Leverage user intent to design conversion funnels The next thing to consider is user intent. Each relevant piece of content serves a different intent or goal in the user's search experience.
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發表於 2024-3-7 13:38:37